Fujian Meiyi Food Co., Ltd. General Manager Chen Yunhai
This is a "brainstorming" session focused on development. Entrepreneurs from various upstream and downstream companies in the freeze-dried food industry gathered in Zhangzhou, from large enterprises like Shandong Zhenwei and Henan Haoxiangni to industry chain-related companies like Yihe Agriculture and Fangda Agriculture, to analyze market demand and discuss industry development trends together. This also served as a refreshing "mental boost," where expert guests shared insights on industry opportunities and challenges, crisis response strategies, and brand creative design, which will greatly benefit future business development.
With the rapid development of the social economy and the continuous improvement of people's living standards, high-quality freeze-dried food has become...
Chen Yunhai, General Manager of Fujian Meiyi Food Co., Ltd.
This is a "brainstorming" session for thinking about development, where many entrepreneurs from the upstream and downstream of the freeze-dried food industry chain gathered in Zhangzhou, from large enterprises like Shandong Zhenwei and Henan Haoxiangni to related companies like Yihe Agriculture and Fangda Agriculture, to analyze market demand and discuss industry development trends together. This is also a refreshing "spiritual calcium supplement," where expert guests shared industry opportunities and challenges, crisis response strategies, brand creative design, etc., which will greatly benefit future enterprise development.
With the rapid development of the social economy and the increasing living standards of the people, high-quality freeze-dried food has become a choice for many. In the face of the COVID-19 pandemic, Meiyi Food has risen against the trend: from the 15th day of the first lunar month to now, products are in short supply, and all production lines are operating 24 hours; during the "Double 11" period, freeze-dried cheese ranked first in sales among similar products online, with sales exceeding 100 million yuan. In the second half of this year, we will invest more than 50 million yuan to increase new factories and new equipment, and production is expected to start in March next year.
Freeze-dried food maximally retains the color, aroma, taste, and nutritional components of fresh ingredients, making it popular among consumers. In the future, Meiyi Food will continue to deepen its efforts in the freeze-dried food industry, aiming to build a well-known brand in the international health food industry as a long-term strategic goal, pursuing international standardization in talent, equipment, process innovation, new product development, and management, and actively developing and producing freeze-dried leisure products that meet the demands of international and domestic markets.
